Average Reviews:
(More customer reviews)Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated.
Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc.
Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts.
I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class.
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Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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