Average Reviews:
(More customer reviews)The book by Andrea Belz Ph.D. MBA, is a great introductory book on product development with a target audience for entrepreneurs, innovators in big business, and service providers wanting to learn a holistic approach to product development and the essentials of marketing. The book advocates the importance of aligning your mission and vision with leadership qualities "followship" and the promotion of your brand. The book is well written and each chapter has salient advice for entrepreneurs that can prevent them from making critical mistakes in product development.
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Learn the Secrets Behind World-Class Product Development
In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
Creating a value proposition that motivates a customerto buy your new product
Protecting intellectual property to sustain a competitive advantage
Creating a budget and securing the capital you need
Managing the design, fabrication, integration, anddelivery processes
Master the essentials of product development
Maximize your study time
Measure your progress with chapter tests and a free online exam
Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
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