The Magazine From Cover to Cover : Inside a Dynamic Industry Review

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(More customer reviews)This book outlines the magazine publishing process from A to Z. For example, it discusses the pros and cons of subscription vs. newsstand sales, marketing, pricing, and even staff salaries. Business plans are outlined and commented on by various sources. Relatively recent magazines to "mainstream/suburban" American culture like VIBE are discussed with the respect they truly deserve. Even the quality of print paper is discussed (i.e. Rolling Stone's page quality/texture and size vs. VIBE's recent move to glossy pages). "The Magazine From Cover To Cover" is hands down, the most contemporary and authoritative guide to the magazine industry that I have come across. Look out for my 'zine, Pop Life coming to a media outlet near you, thanks to this book, and of course...Amazon!
C.H.R.

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This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends.It shows how magazines reflect and influence the world around them.

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