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(More customer reviews)I am the Training Director of a bank in Pennsylvania. I used the book Great Business Writing for a Business Writing course I offered for our employees. It is easy to read, easy to understand and easy to implement. The book includes examples and exercises for practical application. Everyone can learn something new that will improve their writing skills! We will use it again!
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This straight-to-the-point guide will help you develop a vigorous style of writing for all your business communicationsÑwhether to professors, prospective employers, business colleagues, clients or customers. It shows you how to command and keep your readerÕs attention, inform, instruct and persuade, enlist respect and prompt a positive response. It even tells you how to couch bad news. YouÕll find time-tested formats you can adapt right away for your correspondence and reports. And dozens of doÕs and donÕts save you time and help you steer clear of common errors. Thoughtful questions and invaluable checklists make important points memorable.
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