Sunday, May 20, 2012
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media Review
Average Reviews:
(More customer reviews)Great deal on this book. It was delivered very quickly and arrived before the estimation date. Brand new, packaged in shrink wrap.
I would buy from this seller again.
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
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