Showing posts with label communications. Show all posts
Showing posts with label communications. Show all posts

Wednesday, June 27, 2012

Report Writing for Business Review

Report Writing for Business
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I purchased this book to use as a guide for students who needed help with industrial-setting report writing. It was a bit more than they needed or could digest at the time. It certainly is a college level text! Since I couldn't easily use it in the work setting I had in mind, I kept it for myself and am glad I did.
I particularly have found useful the chapters on the physical preparation of reports, since those are applicable to workbooks, and books and articles as well. The material on research--using email surveys for example--was very helpful and interesting.
This is not Report Writing For Dummies! It can be intimidating at first thumb-through. But it is a comprehensive look at an extremely wide variety of writing and presentation situations in business. It would be very helpful for almost any supervisor or manager, or for authors, trainers and teachers.

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Here's the most practical approach you'll find to report writing. This popular guide presents report writing as consisting of universal steps that help reaers break down each project into manageable components--defining the probem, collecting the facts, organizing the information, constructing the report, and writing it all up. Light on theory, heavy on practical guidelines and tips, no wonder this guide has had a host of loyal followers through ten successful editions.

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Sunday, May 20, 2012

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media Review

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
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Great deal on this book. It was delivered very quickly and arrived before the estimation date. Brand new, packaged in shrink wrap.
I would buy from this seller again.

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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

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Friday, February 17, 2012

Business Communication: Building Critical Skills Review

Business Communication: Building Critical Skills
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Having taught business communications for years, I've been waiting for a textbook that effectively combines business theory with practical approaches for improving students' writing. Using an innovative modular approach, Locker & Kaczmarek's Business Communication-Building Critical Skills (BCS) succeeds in doing both.
What I like most about BCS the flexibility it affords. Its modular approach enabled me to design a curriculum that complemented my teaching style. For instance, each module contains a "Polishing your Prose" section-a series of exercises that review topics ranging from grammar to parallel structure. Throughout the semester, I've used these sections to help students improve their writing noticeably. Other texts tend to relegate discussions about grammar and the craft of writing to single chapter or a less-than-adequate appendix.
In addition to creating an innovative and flexible text, Locker and Kaczmarek have helped to simplify the instructor's job by providing a wealth of supplementary materials, including an online resource, PowerPoint presentations, transparency masters, a test bank, and a computerized gradebook.
Having already used Business Communication-Building Critical Skills, I cannot recommend the text enough. I expect to use it for many semesters to come. I would encourage you to purchase the book (Published by McGraw-Hill) and see for yourself.

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Overview:Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

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Friday, January 13, 2012

Dynamics of Intercultural Communication Review

Dynamics of Intercultural Communication
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This is a definite keeper. It gives insightful tools to open up one's worldview to another as well as open up your own worldview. You'll find yourself using the tools right away because it is so interesting and easily applicable. This book does a great job at spelling out its information and providing good examples.

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The Dynamics of Intercultural Communication provides a comprehensive introduction to intercultural communication that utilizes a combination of approaches.An interpersonal skills approach shows students how to improve their communication effectiveness, and a persuasive approach provides strategies, theories, and methods for understanding task and relationship development.

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Saturday, January 7, 2012

Introduction to Mass Communication: Media Literacy and Culture Review

Introduction to Mass Communication: Media Literacy and Culture
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This was an excellent book that we used in a college Web Design course. It has some very intersting facts/info on the history of Media and Mass Communication, and how it has changed business, advertising, and the world in general. Very interesting book with some good info.

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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

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Tuesday, November 8, 2011

Schaum's Outline of Analog and Digital Communication Review

Schaum's Outline of Analog and Digital Communication
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Contrary to the other reviewers claim, this book does teach you the basics of analog and digital communications. Hwei P. Hsu explains the basic fundamental principles better than any text written. I believe strongly that if a person studies from this book, they will have a strong foundation of the subject matter. Also they will see the big picture as oppose to getting lost in details. If one learns the main principles and concepts, and study the worked out examples, they will be able to solve the problems in most texts. Hwei P. Hsu has three excellent books, Signals and Systems, Probabilty and Random Processes, and Analog and Digital Communications.

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Ace communications theory examsNwhile cutting your study timeNwith this popular study guide. It gives you hundreds of fully solved problems that make every step of learning easier. This powerful study tool gives you clear explanations of the mathematics behind signal and linear system analysis; 434 fully solved problems; complete coverage of communications theory; an introduction to information theory and coding; plus hundreds of practice problems with answers, so you can track your own progress. Famous for their clarity, wealth of examples, and lack of boring minutiaeNSchaumOs Outlines have sold more than 30 million copies worldwide. This guide will show you why!

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Wednesday, September 21, 2011

Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD Review

Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD
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I needed this textbook for a class at school. It was shipped very fast and I was greatly appreciative.

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This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Updated Second Edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

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Tuesday, September 6, 2011

The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses) Review

The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses)
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If you're reading this review, you probably already know that improving your writing could help your career and are motivated to do that, so this book could be very helpful.
Although this book is very readable (written in a casual, direct, and often humorous style), you wouldn't want to just read it, because it's designed to be used. The organization is great for actually applying what each chapter teaches: testing yourself on what you've learned and, most importantly, practicing new approaches to writing. If you're serious about becoming a better writer on-the-job, then this book can teach you how to do that.
You just need to be motivated enough to put in the 36 hours and really do what's required to learn on your own. This is a lot cheaper, more flexible, and possibly more effective way to learn than taking a class with a roomful of people and doing graded homework assignments that might not apply to your every day work.
The author has great examples and his "manage your writing today" sections are practical and creative and easy to apply. You just need to follow the instructions.

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Guidelines and pointers for adding clarity and persuasiveness to business writing

Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.


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Thursday, July 28, 2011

Listening Review

Listening
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Listening is a good book, especially since there are so few out there on the subject. It is quite out-dated, and is hard to keep the information sorted in an outline form. It was purchased as a required reading for a college level class. As the semester goes on, hopefully the knowledge within this book will become permenant.

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Setting a high standard for the market, Listening, Fifth Edition draws on the latest research to help your students improve their listening knowledge, attitudes, and skills. Wolvin and Coakley, recognized leaders in the listening field, believe that improved listening leads to more successful communication in all aspects of listeners' personal, academic, and professional lives.

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Monday, July 11, 2011

Perfect Phrases ESL Everyday Business (Perfect Phrases Series) Review

Perfect Phrases ESL Everyday Business (Perfect Phrases Series)
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I'm a Business English tutor and have been looking for a practical, up-to-date phrase book. This is an excellent book which I recommend to my students. It covers a full range of topics.

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Now you'll know what to say atthe right time in any situation

ESL specialist Natalie Gast knows from her experiencethat the workplace presents some unique situations. Inthis book she presents scenarios, business slang, andother linguistic issues that typical language texts don'tgo into--for example, how to break the ice with smalltalk or ask for clarification. These hundreds of phrases will help younot only survive but thrive in your chosen field.


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