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(More customer reviews)If you are an entrepreneur, don't buy this 1998 edition, buy the 1995 version. This new edition is basically just a text book with cases and questions. It would be great for an MBA class but not someone who wanted to start their own business. The 1995 version of this book, also sold on Amazon, is fantastic for entrepreneurs. It has over 700 pages of information, worksheets and examples. Do yourself a favor, buy the older version.
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New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again.It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom.The design and flow of the book are aimed at creating knowledge, skills, and awareness.In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities.The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.
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