Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts

Saturday, January 28, 2012

The New McGraw-Hill Telecom Factbook Review

The New McGraw-Hill Telecom Factbook
Average Reviews:

(More customer reviews)
In his last public speech, noted Nobel Prize winner and leading Manhattan Project member Isidor Isaac Rabi said, "Science, for its progress, its understanding and so on, depends so much on truth and on clarity. And the question is: Are we living in a society where truth and clarity are an important element of our culture?" We placed Rabi's thought-provoking statement on the third page of our book because it so clearly expresses what we, as authors, strove to accomplish.
In any technical book, nothing is more important than accurate, factual information, or in Rabi's words - technical truth. Unfortunately, particularly in introductory books, inadequate scope, oversimplification, and shallow or incorrect definition and explanations of key technologies deny readers the factual understanding they invest their time to learn.
And, if accuracy is paramount, clarity ranks a close second in terms of desirable introductory technical book attributes. Books comprehensible only by scholars or technologists with existing in-depth knowledge and mathematical prowess, are of little help to business people and individuals that make up the majority of those who must use today's advanced technologies.
The principal objective of our updated book remains to provide a reliable, comprehensive introduction and insightful perspectives into all modern telecommunications services and underlying technologies. A second objective-no less important than the first-is to employ a presentation style easily understood by government and commercial telecommunications planners, managers, users, and professionals who do not have the time to sift through multiple publications, complex formulae, and mathematics only to be forced to draw their own conclusions regarding technology, performance, and market alternatives.
We treat all important telecommunications services and technologies, but the quantity of information is limited to that needed for complete understanding. In addition, rather than just addressing topics individually, expert interpretations provide a valuable grasp of "bottom line" relationships among emerging services, technologies, and industry standards.
Simplicity of presentation style does not sacrifice the ability to familiarize readers with industry terminology and essential concepts-which is often the case with introductory material. To accomplish this, we systematically present basic definitions as part of explanations of larger concepts. This equips readers not only with terminology, but also with rationale behind real-world applications, a tremendous advantage for thorough understanding and memory retention.
In this respect, perhaps the feature of the original "The McGraw-Hill Telecommunications Factbook" contributing most to its popularity and effectiveness is the rich array, quality and clarity of its figures. Using over 240 figures, the new book goes far beyond simply identifying and defining panoplies of services and technologies. Inimitable technology taxonomy charts form the basis for uncommonly clear explications that fully apprise readers of essential differences and the practical advantages among alternative technology options.
The appearance of such a book could not have been more timely. The mushrooming rate of introduction of new technologies has created an enormous need for technically literate employees and a critical shortage of such workers in the United States. Since current laws limit the use of immigrants, many businesses are pursuing aggressive US recruitment and intensive training programs. Because many of the rapidly appearing new technologies are more complex than their predecessors, new and more efficient learning techniques and tools are a necessity. In this regard, we honestly believe our book has established new plateaus of pedagogical excellence.
We are proud of the fact that readers with no prior engineering or mathematical backgrounds, with only vague perceptions of what analog or digital electronic signals might be, can pick up our book, and gain a practical appreciation of telecommunications fundamentals; acquire a familiarity with industry standard terminology; and end up with working understandings of complex capabilites like DS1/DS3 (T1/T3) asynchronous multiplexing; SONET synchronous multiplexing; modulation schemes used in some of the most advanced digital subscriber link (DSL) and cellular wireless services; insights into the most successful and valuable Internet technologies; and, countless other pivotal telecommunications technologies that can bolster the success of nearly every enterprise, and indeed all industrialized nations.
We believe that imparting substantive explanations of telecommunications technologies is markedly different than the practice of simply heralding, "headline-grabbing", "bell and whistle" features of new technologies - which is all that is offered in superficial introductory manuscripts.
But, beyond salutary effects that telecommunications has on companies or nations, are more personal benefits. In fact, telecommunications is the technology most directly related to man's highest faculty and his most sublime activities: namely, his acquisition of information, the thoughts by which he interprets and postulates new ideas and conclusions, and the exchange of his thoughts with others to refine and iterate the process. There is no question that telecommunications greatly augments both the potential quality and the timeliness of these powerful and uniquely human abilities.
In truth, what modern agricultural and grocery-product transportation and distribution technologies do for men's stomachs is analogous to what telecommunications technologies do for men's minds. And with the pace of new technology advancement approaching the "speed of light through fiber cables", the possibilities are exciting and perhaps unbounded. Acquire the book and read on - the fun is just beginning!

Click Here to see more reviews about: The New McGraw-Hill Telecom Factbook

The #1 Working Reference on SS7--Revised & Expanded
Signaling System #7 is the hands-down choice for engineers and network managers everywhere. Travis Russell's Signaling System #7, Third Edition, gives you a bedrock understanding of the signaling network, its architecture, and the protocols used to communicate through it. Accessible even to novices, Russell's guide also provides the technical details, protocol messages, and application examples so fundamentally helpful to developers, engineers, and network planners. Network-switching expert Russell brings his succinct, logical style to:
* New coverage on VoIP and SS7-TCP/IP interactions* Solutions to protocol issues in migrating telecom to the Internet* Details on SS7 in broadband and cellular networking* Lucid explanations of protocols and network entities, with hands-on examples and applications* Clarifications of ANSI standards and Bellcore publications, with model solutions*New information on local number portability* Needed technical data for design and specifications

Buy Now

Click here for more information about The New McGraw-Hill Telecom Factbook

Read More...

Monday, September 12, 2011

Net Words: Creating High-Impact Online Copy Review

Net Words: Creating High-Impact Online Copy
Average Reviews:

(More customer reviews)
If you are looking for a book that teaches you how to write web copy, this isn't it. After going through many of the author's articles on the web, I was expecting more from this book.
The author starts out promoting copywriters and how important writing good copy is. He constantly keeps repeating this point in several chapters. After reading the first few chapters you might tell yourself: "Hey, I do not need convincing that my website needs good copy! Get on already with telling me how I can go about writing good copy!" However, this never occurs. The author does give some examples of good vs. bad copy, but never gets to the point of telling you what route to take to better your own copy. There is no concise guidance in this book.
"Net Words: Creating High-Impact Online Copy" consists of pieces of information put together to form chapters without following a clear line. The focus lies too heavily on explaining the problems copywriters encounter while trying to do their job, rather than on teaching the reader how to write online copy. For example, the author writes about how copywriters do not have enough freedom to properly do their job, how they are not held in high regard by content managers, and how they need support and respect of the development team and managers to succeed. This book doesn't teach you how to write good online copy like its title pretends it will, but rather tells you what you can do to make the life of copywriters in your company easier so that they can produce their best work and consequently improve your website and marketing strategy.
So if you have a website and need convincing that writing good online text is important, and if you have the money to hire a professional copywriter, then buy this book. Otherwise, save your money and read the articles on the author's website; they are much more informative and educational.

Click Here to see more reviews about: Net Words: Creating High-Impact Online Copy


A guide to creating copy that connects with customers­­and makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.


Buy NowGet 20% OFF

Click here for more information about Net Words: Creating High-Impact Online Copy

Read More...

Thursday, July 7, 2011

Internet Business Models and Strategies: Text and Cases Review

Internet Business Models and Strategies: Text and Cases
Average Reviews:

(More customer reviews)
In June I requested an Advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) in order to review it for my E-Commerce and Entrepreneurship class. After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books thatconsumers/businesses can get their hands on at Barnes and Noble andBorders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. Onecomment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". Iam not a tech-head, and I was thrilled to hear the president of an ASPemphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirm this idea throughout their book.

Click Here to see more reviews about: Internet Business Models and Strategies: Text and Cases

Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet.In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest.The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Buy Now
Click here for more information about Internet Business Models and Strategies: Text and Cases
Read More...