Average Reviews:
(More customer reviews)This is book is written in a clear way. first part, it tells the story of PR in general.Second part it gives you the history of PR. The third part moves on to the types of publics in PR work. and finally, the fourth part, send knowledge about different PR orginzaions.
It is a good book. you are sure not to be lost in this book. And that is all it counts for me. There is also marketing and fiancial knowledge in this book. But I recommend you refer to professional marketing or finance books for further and more accurate understanding.
Click Here to see more reviews about: Public Relations: The Practice and the Profession (NAI, text alone)
This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
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