Public Relations: The Practice and the Profession (NAI, text alone) Review

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(More customer reviews)This is book is written in a clear way. first part, it tells the story of PR in general.Second part it gives you the history of PR. The third part moves on to the types of publics in PR work. and finally, the fourth part, send knowledge about different PR orginzaions.
It is a good book. you are sure not to be lost in this book. And that is all it counts for me. There is also marketing and fiancial knowledge in this book. But I recommend you refer to professional marketing or finance books for further and more accurate understanding.

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This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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Customer Service Skills for Success (Connect, Learn, Succeed) Review

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(More customer reviews)Even though I have only just begun using this book, I do find that it is very useful. There are a lot of things in this book that are common sense stuff,, especially if you already have worked in customer service, but I think that everybody should read this book to know how to work and deal with the public. Buying it from Amazon.com saved me almost $40 compared to the cost at the college book store. I know that I will be searching to buy my books from here over the college from now on if they are available.

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Not the Same Old Customer Service Textbook
Customer Service: Skills for Success uses a variety of activities and example to gain and hold readers' interest while providing additional insights into the concepts and skills related to customer service.

The text begins with a macro view of what customer service involves today and provides projections for the future then focuses on specific skills and related topics.

The fifth edition of Customer Service: Skills for Success contains 10 chapters divided into three parts, plus the Appendix, Glossary, and Bibliography. These parts focus on different aspects of customer service: (1) The Profession, (2) Skills for Success, and (3) Building and Maintaining Relationships. Along with valuable ideas, guidance, and perspectives, readers will also encounter interviews of real-world service providers and case study scenarios and activities to help you apply concepts learned to real-world situations in order to challenge your thinking on the issues presented. For users of previous editions, you will note a streamlined approach where we have combined material from several previous chapters. If you need the chapters on Time and Stress Management, they can be found on our Web site, www.mhhe.com/customerservice, along with many new activities, case studies, and other support material.

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