Average Reviews:
(More customer reviews)Since Gordon Walker is my strategy professor at SMU, I may be a bit biased, but let me say that this book is actually *readable*, a rare quality in a textbook. Not only that, but it is concise and features several original frameworks for analysis such as Walker's V-C model. I'm not a strategy expert (yet) but this book helps me to better articulate the strategic insights that I do have. If you're an MBA student considering a strategy class that uses this textbook, I advise you to put the time in reading, because this book makes it painless.
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Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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