Management Strategy: Achieving Sustained Competitive Advantage Review

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(More customer reviews)This book is not too heavy and indepth. It is very easy reading and offers great information. This book complements tha case studies in the author's other book
"Winning Moves"

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Management Strategy: Achieving Sustained Competitive Advantage, 2e, by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations.The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

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Innovation and the General Manager Review

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(More customer reviews)An excellent piece of work for readers on innovation and market dynamics. Interesting case studies.
The Instructor's manual is also a great substitute: ASIN: 0073659169

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Clay Christensen is world-renowned in the field of innovation. His book is the first general manager's instruction kit for managing innovation. It was developed from Christensen's Harvard course and it helps students and managers learn to address the issues related to managing innovation more effectively. Its first purpose is to help them understand the challenges of coordination and interoperability in innovation and to equip them with the tools to manage these complex interactions effectively. Its second purpose it to help future managers develop an intuition for sorting out symptoms from their underlying causes and to give them vicarious experience, through case studies, in resolving those root causes.

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Management Control in Nonprofit Organizations Review

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(More customer reviews)The book is very comprehensive and uses very good learning methodology. One can find all that is important in the area of management control. I can highly recomend the book to anyone interested in this field looking for a methodological guide to management control.

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Anthony and Young's "Management Control In Nonprofit Organizations, 7th Edition" includes an abundance of cases that apply to a variety of nonprofit organizations. "Management Control In Nonprofit Organizations, 7th Edition" provides faculty with contemporary management control theory combined with classic and contemporary cases that can be used to augment the learning process. The cases vary in length so that faculty may use this text in a beginning or advanced class.

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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) Review

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(More customer reviews)I gave this book a 5-star rating, yet wished I could have awarded 10-star ranking. Lorrie Thomas--not a born techie, but an entrepreneur who developed her skills incrementally (as most of us have to do)--asserts at the outset that the "true meaning of marketing is maximizing relationships." Using the tools and strategies she recommends, you will be able to enrich your current professional relationships and cultivate new ones far more rapidly.
Once you have completed reading this book, you will go back to it constantly as a valuable resource for strengthening your online presence.
Have you started small with your Web marketing? Then follow Lorrie Thomas' advice: "Start small, then snowball."
You will be amazed at the depth of the author's research, and so pleased that she illustrates her information in clear and often witty language.
My prediction: You will decide that purchasing, reading, and applying this book was one of your wisest professional steps.
The Complete Communicator: Change Your Communication-change Your Life!

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A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
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The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

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Modern Competitive Strategy Review

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(More customer reviews)Since Gordon Walker is my strategy professor at SMU, I may be a bit biased, but let me say that this book is actually *readable*, a rare quality in a textbook. Not only that, but it is concise and features several original frameworks for analysis such as Walker's V-C model. I'm not a strategy expert (yet) but this book helps me to better articulate the strategic insights that I do have. If you're an MBA student considering a strategy class that uses this textbook, I advise you to put the time in reading, because this book makes it painless.

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Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Review

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(More customer reviews)Not only is it easy to read, but it's shocking in its ability to zero in on what's wrong with the marketing business. A must read! For those who want more detail, try reading their first collaborative effort, The Marketing Revolution. Bottom line--if you buy no other marketing book, buy one of these two books. They are Marketing Bibles with enormous power. Why? Because they lay out in excrutiating detail how marketeers have been relying on well-worn mths to conduct business--myths that have no basis in fact. Thus, is it any wonder that so many marketing efforts either don't work or when they do work can't be explained. I should know. Prior to reading these books, I fell for the same myths. Not any more, thanks to authors Clancy and Shulman.Gene Pinder Director of Marketing U.S. SPACE CAMP

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