Innovation and the General Manager Review

Average Reviews:

(More customer reviews)An excellent piece of work for readers on innovation and market dynamics. Interesting case studies.
The Instructor's manual is also a great substitute: ASIN: 0073659169

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Clay Christensen is world-renowned in the field of innovation. His book is the first general manager's instruction kit for managing innovation. It was developed from Christensen's Harvard course and it helps students and managers learn to address the issues related to managing innovation more effectively. Its first purpose is to help them understand the challenges of coordination and interoperability in innovation and to equip them with the tools to manage these complex interactions effectively. Its second purpose it to help future managers develop an intuition for sorting out symptoms from their underlying causes and to give them vicarious experience, through case studies, in resolving those root causes.

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