Monday, January 16, 2012

Management: Leading and Collaborating in the Competitive World Review

Management: Leading and Collaborating in the Competitive World
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This book is unique in its pedagogical approach. Other management textbooks are just characterized with sound theoretical depth and textual density. However, "Management: The New Competitive Landscape" is distinguished by the capability of its authors to seamlessly blend the theoretical concept with practical, real-life advice using an exceptionally engaging conversational style. Holding a bachelor's degree in business administration as well as an MBA in Management, I completed several management classes and researched advanced management literature in many books. However, I decided to purchase this introductory management reference due to its unprecedented pedagogical style. When I opened the book in the store, I felt like attending a live lecture from the authors directly capturing their knowledge and experiential advice. Thus I learned from this book big time especially from the on-the-job perspective.

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Bateman and Snell's "Management: Leading & Collaborating in a Competitive World" is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell's results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment, there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the 'bottom line' with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

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