Showing posts with label business management. Show all posts
Showing posts with label business management. Show all posts

Wednesday, May 9, 2012

Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing) Review

Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)
Average Reviews:

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Most Consumer Behavior books I read confused me with a wide array of definitions, issues and topics that are not interweaved well enough, however, this book was different. This book wonderfully explained the concept of means-end analysis and once you understand this important concept, you could breeze through all the remaining chapters. well written, good case examples and more.

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"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.

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Friday, October 28, 2011

Finance for Non-Financial Managers (Briefcase Books Series) Review

Finance for Non-Financial Managers (Briefcase Books Series)
Average Reviews:

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Corporate finances are becoming increasingly important in a tight-economy world. The word is out: manage your finances well or you're in trouble. Even as our economy improves, this topic will continue to be critical. Every executive, manager, and aspiring manager must be familiar with the concepts of corporate finance.
If you are not a financial wizard, and most of us aren't, this book will give you the depth and breadth of understanding to "speak the language." Twelve well-organized chapters present the vital information about the role of financial management, the various reports that are generated-why and what they mean, profit and cash flow, and critical performance factors. The author, a Certified Management Consultant and Certified Professional Accountant with years of advisory and teaching experience under his belt, then delves into specialized areas. Readers will learn about cost accounting, business planning, budgeting, financing a business, and attracting outside investors. There is a tremendous amount of information packed into these pages.
As part of McGraw-Hill's Briefcase Book series, this book is filled with seven types of call-out boxes: Smart Managing, Cautions, Tricks of the Trade, Key Terms, Examples, Tools, and Mistake-Proofing. This is the kind of book you will read through to get a comprehensive picture, then return to as a reference book for yourself and others. The author's writing style is personal and conversational---like having a chat with an accountant who can explain what you don't understand...and what you don't even know that you don't understand. The depth is here.
There have been a number of books written on this topic over the years, many of them thick, heavy, and filled with small print and hard-to-comprehend charts and graphs. This book is designed to be enjoyed and absorbed: larger type, lightweight, and readable. Graphs and charts are clear; they make sense.
If you're going to read---and keep---a book on finance for people who don't go there frequently, this is the book. Clear some space on your bookshelf. This one's a keeper!

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Financial reports speak their own language, and managers without a strong finance background often find themselves bewildered by what is being said.

Finance for NonFinancial Managers helps managers become familiar with essential financial information, showing them how to "speak the language of numbers" and implement financial data in their daily business decisions.

In addition, it clarifies how and why financial decisions impact business and operational objectives.


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