The Magazine From Cover to Cover : Inside a Dynamic Industry Review

Average Reviews:

(More customer reviews)This book outlines the magazine publishing process from A to Z. For example, it discusses the pros and cons of subscription vs. newsstand sales, marketing, pricing, and even staff salaries. Business plans are outlined and commented on by various sources. Relatively recent magazines to "mainstream/suburban" American culture like VIBE are discussed with the respect they truly deserve. Even the quality of print paper is discussed (i.e. Rolling Stone's page quality/texture and size vs. VIBE's recent move to glossy pages). "The Magazine From Cover To Cover" is hands down, the most contemporary and authoritative guide to the magazine industry that I have come across. Look out for my 'zine, Pop Life coming to a media outlet near you, thanks to this book, and of course...Amazon!
C.H.R.

Click Here to see more reviews about: The Magazine From Cover to Cover : Inside a Dynamic Industry


This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends.It shows how magazines reflect and influence the world around them.

Click here for more information about The Magazine From Cover to Cover : Inside a Dynamic Industry

Read More...

Seeing Is Believing Review

Average Reviews:

(More customer reviews)Good book about visual communication. Briefly talks about all aspects of visual communication, such as type, film, ads, etc.

Click Here to see more reviews about: Seeing Is Believing

Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book.It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things.The author has also included a number of new drawings he made.

Click here for more information about Seeing Is Believing

Read More...

Launching the Imagination 3D Review

Average Reviews:

(More customer reviews)This is an inspiring and analytical guide book, but anyone looking for an art recipe book will be disappointed. If there is anything young artists want, need, and yet often lack, is exposure to a broad range of artworks. This book offers a great beginning to this journey of understanding art/design with cover to cover juxtapositions of cartoons and cubism, Monet and Sam Francis, and sculpture and furniture design.
I am also strongly in favor of Stewart's basic philosophy of pointing out the ideas and visual strategies behind the making of an artwork. This is a great companion to a studio course of beginning design and sculpture.

Click Here to see more reviews about: Launching the Imagination 3D

Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Click here for more information about Launching the Imagination 3D

Read More...

Internet Literacy 4e Review

Average Reviews:

(More customer reviews)Fred Hofstetter is an educator (U of Delaware), programmer, author, speaker and writer who knows digital technology from traveling the road of hard knocks via programming his own authoring package (Podium)to the subtleties of surfing the Web for goodies. This most recent book, Internet Literacy ,(Computer Literacy preceded it, I believe) is a very good compendium of just about any topic a general user would ordinarily want to explore on the subject. I believe purchasers may also obtain a CD-ROM (through separate purchase?). You can't miss on this purchase even without the CD though.

Click Here to see more reviews about: Internet Literacy 4e

The Internet is the most powerful tool of our day; to be Internet literate means to become a knowledgeable user who can create, publish and communicate effectively.The fourth edition of Internet Literacy by Fred Hofstetter teaches the fundamentals of the Internet, from the basic skills to get online and communicate over it, to creating and publishing Web pages with audio and video, while always probing the societal issues, emerging technologies and best security practices that affect us all.

Click here for more information about Internet Literacy 4e

Read More...

McGraw-Hill's Proofreading Handbook Review

Average Reviews:

(More customer reviews)McGraw-Hill uses the information in this book as a resource for their proofreader-employees and contractors. The information is easy-to-read and understand and is organized for ease-of-reference. This small textbook should be in the library of the professional proofreader or the serious writer.

Click Here to see more reviews about: McGraw-Hill's Proofreading Handbook


Expert advice to perfect your proofreading skills

McGraw-Hill's Proofreading Handbook helps ensure that your documents are letter-perfect, every time. Veteran editor and proofreader Laura Anderson arms you with all the tools of the proofreader's trade and walks you step-by-step through the entire proofreading process.

Get 29% OFF

Click here for more information about McGraw-Hill's Proofreading Handbook

Read More...