Seeing Is Believing Review

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(More customer reviews)Good book about visual communication. Briefly talks about all aspects of visual communication, such as type, film, ads, etc.

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Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book.It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things.The author has also included a number of new drawings he made.

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Fundamentals of Graphics Communication (McGraw-Hill Graphics) Review

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(More customer reviews)This book is really helpful especially for those who are aspiring engineers because graphic design is a skill that engineers today and in the future really need. This book is really helpful in explaining concepts and defining the graphic design vocabs.

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A thoroughly contemporary approach to teaching essential technical graphics skills has made Bertoline and Wiebe's Fundamentals of Graphics Communication the leading textbook in introductory engineering graphics programs.The fifth edition continues to integrate design concepts and the use of CAD into its outstanding coverage of the basic visualization and sketching techniques that enable students to create and communicate graphic ideas effectively.
As in past editions, the authors have included many examples of how graphics communication pertains to "real-world" engineering design, including current industry practices and breakthroughs; as one example, the Motorola RAZR cellular phone is used as a case study to synthesize the design concepts in the text.A dynamic Online Learning Center provides additional resources such as an image bank, animations, quizzes, and links to current industry and career sites.

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Portable Electronics Product Design and Development Review

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(More customer reviews)Haskell explains the numerous issues involved in making a compact electronics product, where typically this might be for a mass consumer market. Such considerations include what type of display to use, assuming of course that there will be a display. Maybe LCD, which dominates portable devices. But Haskell also reminds the reader that other display technologies are rising and deserve consideration, like polymer OLED or electroluminescent or field emission devices.
You should pay attention to the chapter on power sources. For usability, the power source should be as long lasting as possible. The choice you make here can be crucial to your product's success.
Nor are the issues all electronics and chemistry, as raised above. The mechanical aspects of putting together the device in a robust and ergonomically appealing framework are nontrivial. Think cellphones or even wristwatches.

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Portable electronics are the fastest growing area of the dynamic consumer electronics industry, but developing successful products is extremely difficult. Between interface and size issues, portable electronic present some of the toughest design and engineering challenges in all of technology. This book breaks the complex design process down into its component parts, detailing every crucial issue from interface design to chip packaging, always keeping the reader focused upon the key design parameters of convenience, utility, and size that make or break a product in the marketplace.

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Launching the Imagination 3D Review

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(More customer reviews)This is an inspiring and analytical guide book, but anyone looking for an art recipe book will be disappointed. If there is anything young artists want, need, and yet often lack, is exposure to a broad range of artworks. This book offers a great beginning to this journey of understanding art/design with cover to cover juxtapositions of cartoons and cubism, Monet and Sam Francis, and sculpture and furniture design.
I am also strongly in favor of Stewart's basic philosophy of pointing out the ideas and visual strategies behind the making of an artwork. This is a great companion to a studio course of beginning design and sculpture.

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Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

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Internet Literacy 4e Review

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(More customer reviews)Fred Hofstetter is an educator (U of Delaware), programmer, author, speaker and writer who knows digital technology from traveling the road of hard knocks via programming his own authoring package (Podium)to the subtleties of surfing the Web for goodies. This most recent book, Internet Literacy ,(Computer Literacy preceded it, I believe) is a very good compendium of just about any topic a general user would ordinarily want to explore on the subject. I believe purchasers may also obtain a CD-ROM (through separate purchase?). You can't miss on this purchase even without the CD though.

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The Internet is the most powerful tool of our day; to be Internet literate means to become a knowledgeable user who can create, publish and communicate effectively.The fourth edition of Internet Literacy by Fred Hofstetter teaches the fundamentals of the Internet, from the basic skills to get online and communicate over it, to creating and publishing Web pages with audio and video, while always probing the societal issues, emerging technologies and best security practices that affect us all.

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Understanding Structures Review

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(More customer reviews)This book includes examples of actual buildings, depicted in exquisite drawings, and illustrates the structural loads and forces with concise diagrams. A must for beginning architecture students.

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The goal of this book is to provide the architecture student with a conceptual introduction to architectural structures and to emphasize the importance of integrating structure and architectural design.This is done with an introduction to the basic principles (Statics, Dynamics, and Strength of Materials) followed by the various structural systems.The clear, non-mathematical presentation stresses their architectural design implications. It lays the conceptual groundwork for subsequent advanced courses such as Statics, Strength of Materials, and Timber, Steel and Concrete.

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